How to Grant User Access In Google Analytics

Step 1.
Visit the Admin panel in your Google Analytics Dashboard


Step 2.
Click on the “User Management” button under one of these three columns. There are three levels of access:Account, Property, and View. If you are working with us, it is best to choose the Account level of user access.

  • Account level: users can add other users, add additional websites to your account handle, and link AdWords and AdSense data to the account.
  • Property level: users can access the tracking code, adjust retargeting data, and adjust settings on one single website.
  • View level: users can add and view goals and content groupings. This is good for the people at work that want to see how the website is doing, but don’t need to edit any settings.

Step 3.
Add permissions for the user you are adding. You’ll need to know their email address. Make sure you have the right address and double-check for typos before you add them.

In the box next to where you entered the email address, select the actions you are granting the user. Note that “Manage Users” will only apply to the level of access you are granting and under – someone with Property permissions will be able to edit property and view permissions, but not account permissions. Edit permissions allow a user to make changes to the settings you are giving access to, while collaboration permissions allow the user to see the shared assets of other users.


Step 4.
(OPTIONAL) Click the checkbox to send an email to the user notifying that he or she has been given access.

Step 5.
Click Add. That’s it!

You have now shared access to your Google Analytics account. As your staff changes, or your vendors change, you can simply go back in and remove someone from the User Management area. You want to avoid deleting your Google Analytics account, even as you switch from one web host to another or redesign your site. Sharing your account access instead of your username/password builds in redundancy and security that will ensure long-term success to the overall health and maintenance of your website.