We Solve Problems—with Purpose and Design
At Kathy Drewien & Company our commitment is to provide services our friends would choose and our clients will recommend to their friends.
OUR VISION
We set out to rescue abandoned, ugly, orphaned, broken, and non-productive websites through high quality web service in our areas of deep specialization—e-commerce, membership sites, search engine optimization, email marketing, and training.
OUR APPROACH
To explain the fundamentally different approach Kathy Drewien & Company takes to deliver valuable web solutions, the following table compares the traditional ways web design firms have operated (and, almost exclusively, continue to operate) and the vision that KD&CO is built around.
TRADITIONAL APPROACH | KD&CO APPROACH | |
Bill clients on hourly rates and have no particular interest in client perception of value |
Clients receive SPS Guarantee—service and price satisfaction—with all work following upfront fixed pricing |
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Everything tracked on a timesheet. The longer something takes, the better for the design firm |
No timesheets. Sophisticated project management tools help ensure client expectations are exceeded |
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Quality is defined by the design firm |
Quality is defined by the client |
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Impressive commercial office space, with expensive build outs |
KD&CO meets wherever it best suits clients—no expensive overhead |
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Intellectual property should be guarded jealously |
Intellectual property creates trust and should be shared freely |
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All services are fit-for-purpose, aligning with collaborative customer objectives |
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Cultural focus on is this billable for the agency |
Cultural focus on is this valuable for the client |
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Leveraging of full-time staff to do the bulk of the work serving clients |
Flexible work practices that match supply with demand |
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Revenue growth the #1 goal |
Exceeding expectations #1 goal |
We work to build a strong shared understanding with our client of the project goals, business context, audience needs, requirements, and constraints.
To best serve our clients we strive to understand the problem before we think about solutions.